The offering features recipes that are based on some of the company’s most top-rated dishes.įast & Easy-a series of recipes designed with ease of cooking and cleanup in mind, featuring sheet pan and one-pot dinners designed to be ready in 30 minutes or less. Heat & Eat-prepared, single-serving meals designed to be warmed in the microwave and ready in five minutes or less. In addition to Ready to Cook, the company offers: The offering is the latest addition to Blue Apron’s ‘quick prep’ category of recipes that help customers save time in the kitchen. Ready to Cook meals feature ingredients that require no knife work or chopping, making it easy for customers to assemble the meal in a recyclable, single-use aluminum tray, bake and add the finishing touches, which helps keep cleanup to a minimum.
"We believe these meals meet an important need for our key customer segments, including families, a category we see as one of the biggest opportunities for Blue Apron." After exploring and testing dozens of options, our culinary team created delicious meals, without compromising on quality of ingredients for convenience," said Josh Friedman, Blue Apron’s Chief Product Officer. "Our customers’ desire for easier meal options on days when time is limited has led us to introduce Ready to Cook recipes.
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